Tung Desem Waringin, author
Marketing revolution
Gramedia Pustaka Utama, 2008
 Buku Teks
Brown, Stephen, author
Marketing - the Retro Revolution
Sage Publications, 2001
 Buku Teks
Brierty, Edward G., author
Business marketing
Prentice-Hall, 1998
 Buku Teks
Bradley, Frank, author
Strategic Marketing
John Wiley & Sons, Ltd, 2003
 Buku Teks
McCarthy, E. Jerome, author
Essentials of marketing
Irwin, 1988
 Buku Teks
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