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Tarigan, Lydia Aprilla, author

Pola Hubungan Faktor-faktor Pengaruh Advergame terhadap attitude toward the brand (Sebuah penelitian pada advergame CLEAR Tusuk Jelangkung)

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2004

UI - Skripsi Membership

Yuaniko Paramitra, author

Let s playing game : pengaruh dari kongruitas self-game, kongruitas self-brand dan kongruitas brand-game dalam advergame pada sikap pemain terhadap brand yang diiklankan = Let s playing game the effects of self brand game congruities on player s attitude towards brands in advergames

2017

UI - Tesis Membership

Raekal Amral Yuda Mulia D, author

Evaluasi experience pada advergame teh pucuk harum melalui analisa efek attitude towards advergame pada purchase intention = Evaluation of experience on teh pucuk harum advergame through analysis of attitudes toward advergame to the purchase intention

2014

UI - Tesis Membership

Saragih, Andrew Wilson, author

The effect of attitude toward Instagram Ads on brand attitude and engagement behaviour = Pengaruh attitude toward Instagram Ads pada brand attitude dan engagement behaviour

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2019

UI - Tesis Membership

RR. Nissa Pressinawangi KP, author

Pengaruh Metode Storytelling dan Price Determination pada Iklan terhadap Attitude Toward The Ad, Attitude Toward the Brand, dan Purchase Intention = The Effect of Storytelling Method and Price Determination to Attitude Toward The Ad, Attitude Toward the Brand and Purchase Intention

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2018

UI - Tesis Membership

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