Pengaruh orientasi nilai ekstrinsik dan intrinsik pada respon emosi terhadap stimulus headline iklan : penelitian afektif tentang efektivitas tema iklan pada subyek anak muda di Jakarta/Depok
Fakultas Psikologi Universitas Indonesia, 1993
 UI - Skripsi (Membership)
Hickey, Lisa
Design secrets : advertising ; 50 real-life projects uncovered /Lisa Hickey.
Rockport Publishers, 2002
 Buku Teks
Hablina Arifianti, author
Analisa pengaruh penambahan headline pada iklan metafora gambar terhadap elaborasi kognitif, elaborasi afektif, sikap terhadap iklan, dan sikap terhadap merek = Analysis of the effect of adding headline on pictorial metaphor advertising toward cognitive elaboration affective elaboration attitude toward advertising and attitude toward the brand
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2014
 UI - Tesis (Membership)
Azka Amalia, author
Pengaruh objek seni terhadap atmosfer galeri = The Influence of art objects on gallerys atmosphere
2018
 UI - Skripsi (Membership)
Derucci Anggarda Putra, author
Tinjauan yuridis comparative advertising terhadap hukum persaingan usaha (Undang-undang Nomor 5 Tahun 1999) = Juridical review of comparative advertising towards Competition Law (Act Number 5 of 1999)
2013
 UI - Skripsi (Membership)
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