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Aswini Widjaja, author

Pengaruh teknik penyajian iklan radio dan waktu pengukuran terhadap brand awareness pada remaja

Fakultas Psikologi Universitas Indonesia, 1994

UI - Skripsi Membership

Lie Mikhail Efferin, author

Pengaruh dari iklan komparatif terhadap brand attitude dan brand image pada merek mobil mewah = The effect of comparative advertising towards the brand attitude and brand image of luxury cars

Fakultas Eknonomi dan Bisnis Universitas Indonesia, 2018

UI - Tesis Membership

Mutia Nurazizah Rachmawati, author

Pengaruh Celebrity Trust terhadap Advertising, Brand dan Corporate Credibility: Studi Pada Celebrity Endorser Nasional dan Internasional = The Effect of Celebrity Trust on Advertising, Brand and Corporate Credibility: Study on National and International Celebrity Endorsers

Fakultas Ekonomi dan BIsnis Universitas Indonesia, 2020

UI - Skripsi Membership

Pohan, Cut Putri, author

Pengaruh nostalgia ads terhadap attitude toward ads, attitude toward brand, viral intention dan purchase intention = The impact of nostalgia ads towards attitude toward ads, attitude toward brand, viral intention and purchase intention

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2019

UI - Tesis Membership

Rifa Atuz Zulfa Widayati, author

Perbedaan pengaruh daya tarik iklan dengan pendekatan emosional & informasional (rasional) terhadap sikap pada merek serta minat beli. Studi kasus: pertamax pertamina = Differences influence of the advertising appeals with emotional and informational (rational) approach against attitude toward brand and purchase intention. Case study: pertamax pertamina

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2014

UI - Skripsi Membership

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