See Allo

Selly Dita Arnyatanggi, author

Pengaruh Penerapan Experiental Marketing Terhadap Word Of Mouth Konsumen (Studi Pada Velvet Suite Blitzmegaplex Central Park) = The Influence Of Experiential Marketing To Consumer Word Of Mouth (Study On Velvet Suite Blitzmegaplex Central Park)

Fakultas Ilmu Administrasi Universitas Indonesia, 2014

UI - Skripsi Membership

Silverman, George, author

The secrets of word-of-mouth marketing : how to trigger exponential sales through runaway word of mouth

Amacom, 2011

Buku Teks

Cindy Amylia Kusumawardhani, author

Pengaruh servicescape dalam membentuk word of mouth (studi pada restoran Marché cabang Plaza Senayan

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2012

UI - Skripsi Open

Silverman, George, author

The secrets of word-of-mouth marketing: how to trigger exponential sales through runaway word of mouth

American Management Association, 2001

eBooks

Anggara Pranaspati, author

Analisis pengaruh creativity, clarity, humour dan surprise dalam guerrilla marketing terhadap intensi word of mouth dengan credibility sebagai mediasi: studi kasus pada PT Grab Taxi Indonesia = The role of creativity clarity humour and credibility in guerilla marketing towards word of mouth intention with credibility as mediating variable: study case on PT Grab Taxi Indonesia

2017

UI - Skripsi Membership

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