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Rinna Melati Ristiandewi, author

Pengaruh Persepsi Khalayak tentang Duta Panasonic pada Pembentukan Brand Image (Studi pada Kegiatan Marketing Public Relations PT Panasonic Gobel Indonesia) = The Influence of The Public Perception of Panasonic Ambassador to the Forming of Brand Image (The Study of PT Panasonic Gobel Indonesia's Marketing Public Relations Activities)

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2005

UI - Skripsi Membership

Nanda Inggriani, author

Pengaruh persepsi khalayak tentang Special Event terhadap pembentukan citra merek Margo City Mall: studi pada Audience Event Margo Friday Jazz Margo City Mall, 2012 = Public perception influence of Special Event to Margo City Mall Brand Image, 2012: a study case of Margo Friday Jazz Special Event Audience, 2012

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2012

UI - Skripsi Open

Jessica Eka Putri, author

Pengaruh green brand positioning, green brand awareness, green brand image dan attitudes toward green brand terhadap green brand purchase intention: studi kasus ac merek Panasonic = The effect of green brand positioning green brand awareness green brand image and attitudes toward green brand on green brand purchase intention case study of Panasonic air conditioner

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2016

UI - Skripsi Membership

Emelia Lionhearty, author

Pengaruh karakteristik slogan dan endorser iklan terhadap Brand Image (studi kasus terhadap iklan Televisi Panasonic versi"Iya Banget)

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2009

UI - Skripsi Open

Sitohang, Rosita Veronika, author

Pengaruh persepsi khalayak tentang logo baru Starbucks 2011 terhadap pembentukan Brand Image Product (studi: konsumen Starbucks Perpustakaan Pusat Universitas Indonesia, 2011)

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2012

UI - Skripsi Open

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