See Allo

Linoff, Gordon S., author

Data mining techniques: for marketing, sales, and customer relationship management

Wiley publishing, 2011

Buku Teks

Adrian Payne, author

Strategic Customer Management: integrating relationship marketing and CRM

Cambridge University Press, 2013

eBooks

Cortada, James W., author

TQM for sales and marketing management

McGraw-Hill, 1993

Buku Teks

Stone, Merlin, author

Customer Relationship Marketing

Crest, 2001

Buku Teks

Johnson, Lewis K., author

Sales and marketing management : text and cases

Allyn and Bacon, 1957

Buku Teks

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