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Renaldy Denada, author

Proses brand building pada produk fashion (studi kasus pada brand (x)S>M>L)

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2009

UI - Skripsi Open

Gita Novia Riani, author

Pengaruh Brand Post Characteristics Pada Unggahan Instagram Brand Fashion Lokal Dalam Membangnun Consumer Engagement Dan Customer-Brand Relationship = The Effect Of Brand Post Characteristics On Local Fashion Brand Posts In Building Consumer Engagement And Customer-Brand Relationship

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2023

UI - Tesis Membership

Fitria Khairum Nisa, author

Analisis event dalam membangun awareness terhadap city brand dan minat berkunjung : studi kasus pada Jember Fashion Carnaval di Kota Jember = Analysis of event in awareness building of city brand and visit intention : case study of Jember fashion carnival in Jember

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2018

UI - Tesis Membership

Putri Noor Anggraheni, author

Analisis Brand Relationships produk fashion kategori Affordable Luxury pada konsumen merek asli sekaligus merek imitasi: studi pada konsumen muda = Brand relationship analysis of affordable

Program Pascasarjana Universitas Indonesia, 2012

UI - Tesis Open

Annissa Tayara Callista, author

Pengaruh faktor social media marketing pada brand trust dan brand loyalty pelanggan e-commerce B2C produk fashion di Indonesia = Effect of social media marketing factors towards brand trust and brand loyalty of e-commerce B2C fashion product consumers in Indonesia

Fakultas Teknik Universitas Indonesia, 2017

UI - Skripsi Membership

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