Harris, Ralph
Advertising in a free society / Ralph Harris and Arthur Seldon
Institute of Economic Affairs, 1959
 Buku Teks
Brewster, Arthur Judson
Introduction to advertising / Arthur Judson Brewster, Herbert Hall Palmer, Robert G. Ingraham
McGraw-Hill, 1947
 Buku Teks
Brewster, Arthur Judson
Introduction to advertising / Arthur Judson Brewster, Herbert Hall Palmer, Robert G. Ingraham
McGraw-Hill, 1954
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Hotchkiss, George Burton, author
Advertising
Alexander Hamilton Institute , 1961
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White, Roderick, author
Advertising
McGraw-Hill, 2000
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