Barban, Arnold N.
Essentials of media planning : a marketing viewpoint / Arnold M. Barban, Steven M. Cristol, Frank J. Kopec
NTC Business Books, 1993
 Buku Teks
Kellogg on advertising & Media
Bobby J. Calder, editor
John Wiley & Sons, 2008
 Buku Teks
Kelley, Larry D., author
Advertising Media Planning : a Brand Management Approach
M.E. Sharpe, 2011
 Buku Teks
Ryan, Damian, author
Understanding digital marketing : marketing strategies for engaging the digital generation
Kogan Page, 2016
 Buku Teks
Gesker, Ronald D., author
Media planning and buying in the 21st century
2020:Marketing Communications LLC, 2015
 Buku Teks
<<   1 2 3   >>