Zyman, Sergio, author
The end of advertising as we know it
John Wiley & Sons, 2002
 Buku Teks
Hofsoos, Emil
What management should know about : industrial advertising / Emil Hofsoos
Gulf Publishing Company, 1970
 Buku Teks
Hotchkiss, George Burton, author
Advertising
Alexander Hamilton Institute , 1961
 Buku Teks
Wells, William D., author
Advertising
Prentice-Hall, 2000
 Buku Teks
Weilbacher, William M
Advertising
Macmillan, 1979
 Buku Teks
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