Nurul Hana, author
Analisis faktor-faktor yang mempengaruhi sikap konsumen terhadap produk tiruan dari produk bermerek mewah dan pengaruhnya terhadap intensi pembelian produk bermerek mewah = analysis of factor that influence attitude towards counterfeit luxury brand and the influence toward intention to purchase counterfeit
Program Pascasarjana Universitas Indonesia, 2011
 UI - Tesis (Open)
Farriza Septiarani, author
Analisis pengaruh brand partnership dalam luxury brand terhadap purchase intention konsumen: studi kasus: Kenzo x H&M = The influence analysis of brand partnership in luxury brand toward consumer's purchase intention: case study: Kenzo x H&M
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2017
 UI - Skripsi (Membership)
Rahmanisa Putri Ekasari, author
Analisis faktor-faktor yang memengaruhi sikap dan perilaku konsumen generasi Y terhadap penggunaan luxury cosmetic brands = Analysis of factors influencing attitude and usage behavior of generation Y female consumers towards luxury cosmetic brands
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2019
 UI - Skripsi (Membership)
Bhisma Diwangkara, author
The effect of consumer emotional brand attachment with Kopi Kenangan's Brand Towards Consumer-Based Brand Equity = Dampak emotional brand attachment konsumen dengan Kopi Kenangan terhadap Consumer-Based Brand Equity
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022
 UI - Skripsi (Membership)
Angeline Lucille Maurilla, author
Pengaruh halal brand personality terhadap repurchase intention pada merek kosmetik Wardah = The influence of halal brand personality towards repurchase intention on Wardah brand cosmetics
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2018
 UI - Skripsi (Membership)
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