See Allo

Bernhardt, Kenneth L

Cases in Marketing Management/ Thomas C. Kinnear

Bussiness Publications, 1985

Buku Teks

Bernhardt, Kenneth L

Cases in Marketing Management/ Thomas C. Kinnear

Irwin, 1997

Buku Teks

Lal, Rajiv, author

Marketing management : text and cases

McGraw-Hill, 2005

Buku Teks

Dalrymple, Douglas J., author

Marketing management - strategy and cases / Douglas J. Dalrymple and Leonard J. Parsons.

John Wiley & Sons, 1995

Buku Teks

Hughes, G. David, author

Marketing management : a planning approach

Addison-Wesley, 1978

Buku Teks

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