Mariotti, John, author
Smart things to know about marketing
Capstone, 2004
 Buku Teks
Zyman, Sergio, author
The end of marketing as we know it
Harper Business, 2000
 Buku Teks
Hetty Karunia Tunjungsari, author
Superstition angka dalam pemasaran = Superstition about numbers in marketing
2015
 UI - Disertasi (Membership)
Kurtz, David L., author
Marketing
The Dryden Press , 1981
 Buku Teks
Alex Soemadji Nitisemito, author
Marketing
Ghalia Indonesia, 1984
 Buku Teks
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