Mariotti, John, author
Smart things to know about marketing
Capstone, 2004
 Buku Teks
Zyman, Sergio, author
The end of marketing as we know it
Harper Business, 2000
 Buku Teks
Hetty Karunia Tunjungsari, author
Superstition angka dalam pemasaran = Superstition about numbers in marketing
2015
 UI - Disertasi Membership
Marketing
by Roger A. Kerin ... [and others]
McGraw-Hill, 2002
 Buku Teks
Etzel, Michael J., author
Marketing
McGraw-Hill, 2004
 Buku Teks
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