Kotler, Philip, author
John Wiley & Sons, Inc, 2000
Buku Teks
Kotler, Philip, author
Maxwell Macmillan International, 1993
Buku Teks
Kurtz, David L., author
The Dryden Press , 1981
Buku Teks
Alex Soemadji Nitisemito, author
Ghalia Indonesia, 1984
Buku Teks
Alex Soemadji Nitisemito, author
Ghalia Indonesia, 1984
Buku Teks