Kotler, Philip, author
Marketing management : analysis, planning, and control : sixth edition
Prentice Hall of India, 1988
 Buku Teks
Kotler, Philip, author
Marketing management : analysis, planning, and control : fifth edition
Prentice Hall International, 1984
 Buku Teks
Lehmann, Donald R., author
Analysis for marketing planning
McGraw-Hill, 2005
 Buku Teks
Hughes, G. David, author
Marketing management : a planning approach
Addison-Wesley, 1978
 Buku Teks
Marketing logistics and distribution planning
edited by Martin Chritopher and Gordon Wills
George Allen and Unwin, 1972
 Buku Teks
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