Anderson, Barry F.
The Three Secrets of Wise Decision Making
Single Reef Press, 2002
 Buku Teks
Brown, F.E., author
Marketing research : a structure for decision making
Addison-Wesley, 1980
 Buku Teks
Cox, Eli P., author
Marketing research : information for decision making
Harper & Row, 1979
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Kotler, Philip, author
Marketing decision making : a model building approach
Holt, Rinehart and Winston , 1971
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Goh, Sunny T.H., author
Marketing wise : pendekatan inkonvensional terhadap strategi pemasaran di Asia
Bhuana Ilmu Populer, 2003
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