Keller, Kevin Lane, author
Strategic brand management
Prentice Hall Internasional, 1998
 Buku Teks
Keller, Kevin Lane, author
Strategic brand management: building, measuring, and managing brand equity
Pearson Prentice Hall, 2008
 Buku Teks
Keller, Kevin Lane, author
Strategic brand management : building, measuring, and managing brand equity
Essex Pearson, 2013
 Buku Teks
David, Fred R.
Strategic management
Merill, 1989
 Buku Teks
Wright, Peter, author
Strategic management
Allyn and Bacon, 1992
 Buku Teks
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