Andalusia Martha Novaline, author
Pemilihan media periklanan dengan metode grey theory = The selection of advertising media using grey theory method
Fakultas Teknik Universitas Indonesia, 2012
 UI - Skripsi (Open)
Advertising theory
Shelly Rodgers and Esther Thorson
Routledge, 2012
 Buku Teks
Moriarty, Sandra E. (Sandra Ernst), author
Creative advertising theory and practice
Prentice Hall International, 1991
 Buku Teks
Sissors, Jack Z
Advertising media planning
NTC Businness Books, 1993
 Buku Teks
Duffy, Ben
Advertising media and markets / by Ben Duffy
Prentice-Hall, 1957
 Buku Teks
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