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Indah Sulistyorini Muslim, author

Pengaruh dimensi Celebrity Endorser terhadap citra merek (Studi pada iklan Mie Sedaap versi Edwin Lau pada mahasiswa Ilmu Rumpun Kesehatan Universitas Indonesia) = The Effect of celebrity endorser dimensions on brand image (studies in the advertising of Mie Sedaap Edwin Lau version on University of Indonesia's Health Science Students)

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2012

UI - Skripsi Open

Mutia Nurazizah Rachmawati, author

Pengaruh Celebrity Trust terhadap Advertising, Brand dan Corporate Credibility: Studi Pada Celebrity Endorser Nasional dan Internasional = The Effect of Celebrity Trust on Advertising, Brand and Corporate Credibility: Study on National and International Celebrity Endorsers

Fakultas Ekonomi dan BIsnis Universitas Indonesia, 2020

UI - Skripsi Membership

Mohammad Renaldo Ercho, author

Pengaruh citra celebrity endorser pada brand image terhadap purchase decision : studi kasus endorser Ariel "Noah" pada produk XL Bebas = Influence celebrity endorsement image in brand image towards purchase decision : case study endorser Ariel "Noah" on XL Bebas

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013

UI - Tesis Membership

D`Allesandro, David F., author

Perang merek : 10 hukum untuk membangun, the killer brand

Andi, 2003

Buku Teks

Regina Diannisa, author

Brand identity dalam desain sampul depan tabloid : analisis semiotika dalam desain sampul depan tabloid Wanita Indonesia = Brand identity in tabloid's front cover design : semiotic analysis in Wanita Indonesia tabloid front cover design

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2013

UI - Tesis Membership

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