Suci Rahmadhany, author
Pengaruh perluasan merek terhadap minat konsumen : studi pada pepsodent mouthwash = The influence of brand extension toward purchase intention : study on pepsodent mouthwash
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2011
 UI - Skripsi Open
Afianka Maunaza, author
Pengaruh brand image terhadap minat beli konsumen : studi pada maskapai penerbangan Lion Air sebagai low cost carrier = The influence of brand image toward purchase intention : study on Lion Airlines as a low cost carrier
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2012
 UI - Skripsi Open
Cut Nisa Amalia Sofyan, author
Analisis sikap terhadap merek inti dan persepsi kesesuaian konsumen dalam mempengaruhi minat beli terhadap perluasan merek : studi kasus KFC Coffee terhadap remaja di Jakarta = Analysis the influence of attitude toward core brand and consumer perception on purchase intention towards brand extension : case study about KFC COFFEE for youth in Jakarta
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Skripsi Membership
Christie Elizabeth, author
Pengaruh brand familiarity terhadap minat beli yang dimediasi brand fit pada produk Sephora gerai Kota Kasablanka, Jakarta Selatan = The effect of brand familiarity toward consumer purchase intention mediated by brand fit on Sephora s product in Kota Kasablanka outlet, South Jakarta
2018
 UI - Skripsi Membership
Ratna Endatetha, author
Analisis pengaruh kredibilitas endorser terhadap sikap konsumen pada iklan, merek dan minat pembelian : studi kasus: Agnes Monica dalam iklan simPATI = Endorser credibility effects on consumer's attitudes toward advertisement brand attitude and purchase intention : case study: Agnes Monica on simPATI advertisement
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Skripsi Membership
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