Wells, William D., author
Advertising : principles and practice
Prentice-Hall, 1992
 Buku Teks
Wells, William D., author
Advertising : principles and practice
Prentice-Hall, 1995
 Buku Teks
Wells, William D., author
Advertising : principles and practice
Prentice-Hall, 2000
 Buku Teks
Moriarty, Sandra E. (Sandra Ernst), author
Creative advertising theory and practice
Prentice Hall International, 1991
 Buku Teks
Wells, William D., author
Advertising : principles and practice
Prentice-Hall, 2000
 Buku Teks
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