Dwyer, F. Robert, author
Business marketing: connecting strategy, relationships, and learning
McGraw-Hill, 2009
 Buku Teks
Dwyer, F. Robert, author
Business marketing : connecting strategy, relationships, and learning
McGraw-Hill, 2002
 Buku Teks
Morris, Michael H., author
Business marketing
Sage, 2001
 Buku Teks
Budiarto Subroto, author
Pemasaran Indutri: business to business marketing
ANDI, 2011
 Buku Teks
Modern marketing strategy
edited by Edward C. Bursk and John F. Chapman
New American Library, 1964
 Buku Teks
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