Storbacka, Kaj, author
Customer relationship management
Mcgraw-Hill, 2001
Buku Teks
Cunningham, Michael J., author
Customer relationship management
Capstone, 2002
Buku Teks
Customer relationship management
Buku Teks
Buttle, francais, author
Customer relationship management: concepts and technologies
Elsevier/Butterworth-Heinemann, 2009
Buku Teks
Harvard business review on customer relationship management
Harvard Business School Publication, 2001
Buku Teks
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