See Allo

Ind, Nicholas, author

The corporate brand

New York University Press, 1997

Buku Teks

Mutia Nurazizah Rachmawati, author

Pengaruh Celebrity Trust terhadap Advertising, Brand dan Corporate Credibility: Studi Pada Celebrity Endorser Nasional dan Internasional = The Effect of Celebrity Trust on Advertising, Brand and Corporate Credibility: Study on National and International Celebrity Endorsers

Fakultas Ekonomi dan BIsnis Universitas Indonesia, 2020

UI - Skripsi Membership

Alyssa Melita Rahmat, author

Brand Ambassador, Brand Credibility, dan Brand Equity pada Produk Kecantikan = Brand Ambassador, Brand Credibility, and Brand Equity on Beauty Product

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2022

UI - Tesis Membership

Joshua Agusta, author

Mengukur brand relationship melalui brand reputation dan brand tribalism; studi kasus brand Kecap Bango = Measuring brand relationship through brand reputation and brand tribalism; case study Bango Soysauce brand

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2014

UI - Skripsi Membership

Abdul Aziz Luthfi, author

Proses transformasi PT. Bostonprice Asia dari personal brand menuju corporate brand company: studi kasus di perusahaan konsultan bidang manajemen stratejik = Transformation process of PT Bostonprice Asia from personal brand to corporate brand company: case study at a strategic management consultant company

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2016

UI - Tesis Membership

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