Rian Cendra Setiyadi, author
Pengaruh kredibilitas Endorser terhadap sikap terhadap iklan dan sikap terhadap merek : studi kasus L-Men = The effect of credibility Endorser towards ad attitude and brand attitude : case study L-Men / Rian Cendra Setiyadi
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Tesis (Membership)
Gorga Leonardo, author
Pengaruh kredibilitas selebriti sebagai model iklan terhadap niat pembelian : studi kasus Agnes Monica, Dian Sastro, Deddy Mizwar dan Komeng = The influence of celebrity endorser credibility toward purchase intention : case study : Agnes Monica, Dian Sastro, Deddy Mizwar, Komeng
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Skripsi (Membership)
Aneira Meidhania, author
Drivers of Attitude Toward Luxury and Counterfeit Products: The Moderating Role of Interpersonal Influence (A Case Study of Gen Z in Jakarta) = Pendorong Sikap Terhadap Produk Mewah dan Produk Palsu: Peran Moderasi Pengaruh Antar-Pribadi (Studi Kasus Gen Z di Jakarta)
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2023
 UI - Skripsi (Membership)
Neshya Alexandra, author
Pengaruh attachment style konsumen terhadap perilaku anti-brand reaction pasca pemutusan hubungan dengan brand: studi kasus Blackberry Smart Phone = The effect of consumer attachment style towards antibrand reaction behavior after brand relationship ends: study case Blackberry Smart Phone
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Skripsi (Membership)
Fery Mulyana, author
Pengaruh endorser dalam iklan televisi Sabun Lux terhadap pengambilan keputusan pembelian konsumen: suatu telaah terhadap produk global = The influence of endorser in a Lux Soap television commercial towards the consumer' purchasing decision
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2006
 UI - Tesis (Membership)
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