Mutiara Windalita, author
Pengaruh iklan Okezone.com di media cetak terhadap brand awareness = The effect of Okezone.com advertisement in printed media to create brand awareness
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2013
 UI - Skripsi Membership
Inda Astri Andini, author
Pengaruh pesan iklan dan media iklan terhadap kesadaran merek (studi eksplanatif pada iklan "regus serviced office" versi tabloid seputar UKM terhadap kesadaran merek di kalangan pengusaha lokal) = Effect of media advertising message advertising against brand awareness (eksplanatif study on advertisement "regus serviced office" tabloid version regarding SMEs against brand awareness among local entrepreneurs)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2014
 UI - Tesis Membership
Dewa Ayu Kalyana Putri, author
The effect of traditional advertising and social media communication on consumer based brand equity and purchase intention. Case study of FMCG cosmetics industry in Indonesia (Maybelline, Revlon, Wardah) = Pengaruh iklan tradisional dan media sosial terhadap consumer based brand equity dan purchase intention. Kasus: industri kosmetik FMCG di Indonesia (Maybelline, Revlon, Wardah)
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2016
 UI - Skripsi Membership
Aisha Rizqy Paramitha, author
Pengaruh Perceived Social Media Marketing Activities Terhadap Consumer-Based Brand Equity: Brand Experience Sebagai Mediasi Dan Religiosity Sebagai Moderasi (Studi Kasus Wardah) = The Effect of Perceived Social Media Marketing Activities on Consumer-Based Brand Equity: Brand Experience as a Mediation Variabel and Religiosity as a Moderating Variabel(Wardah Case Study)
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022
 UI - Skripsi Membership
Kartika Ratri, author
Pengaruh Social Media Marketing terhadap Brand Awareness dan Brand Image (studi pada HuntStreet.com) = The Effect of Social Media Marketing to Brand Awareness and Brand Image (case study on HuntStreet.com)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2023
 UI - Tesis Membership
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