Luthfi Abdurrahman, author
Analisis pengaruh cognitive dan affective responses terhadap Website Attitude, Brand Attitude, dan Purchase Intention dari iklan internet : studi kasus iklan Pizza Hut di website Detik.com = Analysis of influence the cognitive and affective response to the website attitude brand attitude and purchase intention from web advertising : case study Pizza Hut advertisement in Detik.com website
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Skripsi Membership
Hablina Arifianti, author
Analisa pengaruh penambahan headline pada iklan metafora gambar terhadap elaborasi kognitif, elaborasi afektif, sikap terhadap iklan, dan sikap terhadap merek = Analysis of the effect of adding headline on pictorial metaphor advertising toward cognitive elaboration affective elaboration attitude toward advertising and attitude toward the brand
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2014
 UI - Tesis Membership
Fedora, author
Pengaruh iklan tv hasil crowdsourcing dan co-creation terhadap attitude towards advertisement, attitude towards brand, dan purchase intention serta respon emosinya di masyarakat generasi Y dan generasi Z pada studi kasus Coca-Cola = The Influence of tv ads from crowdsourcing and co creation methods on attitude towards advertisement attitude towards brand and purchase intention and emotional response in Y generation and Z generation on Coca-Cola case study
Fakultas Teknik Universitas Indonesia, 2017
 UI - Skripsi Membership
Silvy Noviana, author
Analisa pengaruh jenis produk, jenis iklan dan jenis kelamin terhadap attitude toward advertising dan attitude toward brand serta dampaknya bagi purchase intention = Analysis of the effect of product advertising and gender on attitude toward advertising and attitude toward brand and their impacts on purchase intention
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Tesis Membership
Fadli Rezasyah Alam, author
Pengaruh kreativitas iklan, Need for Uniqueness & Need for Cognition terhadap sikap dan minat membeli konsumen = The effect of advertisement creativity, need for uniqueness and need for cognition, toward attitude toward the ad attitude toward the brand and purchase intention
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2011
 UI - Tesis Open
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