Chrisna Budi Pamungkas, author
Pengaruh Country of Origin Image, Product Knowledge and Product Involvement terhadap intensi pencarian informasi dan intensi pembelian : studi pada smartphone merek Samsung di Universitas Indonesia = The effect of Country of Origin Image, Product Knowledge and Product Involvement on information search intention and purchase intention : study of Samsung smartphone in Universitas Indonesia
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Skripsi (Membership)
Rahadia Utami, author
Analisis pengaruh Product Placement Samsung Galaxy SIII pada serial drama korea "To The Beautiful You" terhadap sikap konsumen dan intensi untuk membeli produk = Analysis the influence of Samsung Galaxy SIII product placement toward consumer's attitude and purchase intention of product / Rahadia Utami
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Tesis (Membership)
Ode Pramoedya, author
Pengaruh product placement (penempatan produk) Samsung Galaxy S III pada drama korea Big (2012) terhadap minat beli konsumen = The influence of product placement samsung galaxy S III in big 2012 korean drama toward purchase intention
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2013
 UI - Skripsi (Membership)
Luly Eka Sulistyowati, author
Analisis pengaruh self image congruence terhadap intensi pembelian kembali Smartphone Samsung J series dengan kepuasan konsumen sebagai variabel intervening (studi pada Mahasiswa S1 Universitas Indonesia) = The Effect analysis of self image congruence towards repurchase intention samsung J series smartphone product through customer satisfaction as the intervening variable (study on bachelor degree Student of Universitas Indonesia)
Fakultas Ilmu Administrasi Universitas Indonesia, 2017
 UI - Skripsi (Membership)
Andres Josia Agadiva, author
Pengaruh country of origin terhadap minat beli smartphone realme di Jakarta = The influence of country of origin toward purchase intention of realme’s smartphone product in Jakarta
Fakultas Ilmu Administrasi Universitas Indonesia, 2020
 UI - Skripsi (Membership)
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