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Liena Desbi Fryandika, author

Pengaruh potongan harga (discount) terhadap impulse buying : studi pada: konsumen Matarahari Department Store di Cilandak Town Square = The effect of discount to impulse buying behavior : studies on Matahari Department Store's Consumer in Cilandak Town Square

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2013

UI - Skripsi (Membership)

Febrya Asterrina, author

Pengaruh discount terhadap prilaku impulse buying (Studi pada: Konsumen Centro Department Store di Margo City) = The effect of discount to impulse buying behavior (Studies on Centro Department Store's Consumer in Margo City)

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2013

UI - Skripsi (Membership)

Manik, Annesya Fauliza Benediktha, author

Pengaruh terpaan iklan televisi susu Hilo Gold versi kelas tari terhadap minat beli dilihat dari perspektif marketing to women = The effect of television advertising exposure of Hilo Gold dance class version towards buying intention in marketing to women perspective

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2013

UI - Skripsi (Membership)

Taufik Akbar, author

Pengaruh cause category dan product type terhadap respon konsumen dalam penawaran cause-related marketing = The effect of cause category and product type toward the consumer responses in cause-related marketing offers

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2014

UI - Tesis (Membership)

Hablina Arifianti, author

Analisa pengaruh penambahan headline pada iklan metafora gambar terhadap elaborasi kognitif, elaborasi afektif, sikap terhadap iklan, dan sikap terhadap merek = Analysis of the effect of adding headline on pictorial metaphor advertising toward cognitive elaboration affective elaboration attitude toward advertising and attitude toward the brand

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2014

UI - Tesis (Membership)

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