Adhi Kurniawan Poer Utomo, author
Pengaruh komunitas merek di media sosial terhadap penanda komunitas, penciptaan nilai, kepercayaan merek, dan loyalitas merek, studi kasus : Komunitas Merek BlackBerry Indonesia = The effects of social media based brand communities on brand community markers, value creation practices, brand trust, and brand loyalty, case study: BlackBerry Indonesia Brand Community
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Skripsi Membership
Dimas Roan Zikri, author
Analisis pengaruh aktifitas pemasaran pada media sosial dan pengaruh aktifitas pemasaran tradisional terhadap loyalitas merek = Analysis of social marketing activities and traditional marketing activities on brand loyalty
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2019
 UI - Skripsi Membership
Nur Hidayah Agustiyani, author
Pengaruh point reward program terhadap brand loyalty : study kasus Dancow Parenting Center PT Nestle Indonesia = The effect of point reward program to brand loyalty : case study Dancow Parenting Center PT Nestle Indonesia
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Skripsi Membership
Arum Tias Astiningsih, author
Peran Brand Community Experience Terhadap Brand Trust dan Brand Loyalty pada Komunitas Merek Sepatu Lari di Media Sosial = The Role of Brand Community Experience in Brand Trust and Brand Loyalty among Running Shoe Brand Communities on Social Media.
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2023
 UI - Tesis Membership
Adelia Farhana Soebroto, author
Analisis Faktor Penentu Brand Loyalty Terhadap Brand Kecantikan Milik Selebriti: Peran Mediasi dari Brand Love = Analyzing the Determinants of Brand Loyalty Towards Celebrity-Owned Beauty Brands: The Mediating Role of Brand Love.
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2023
 UI - Skripsi Membership
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