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Turnip, Theresia Yusefina, author

Intensi pembelian konsumen Indonesia terhadap brand Amerika dan brand lokal pada produk Apparel (Studi kasus: mahasiswa konsumen backpack brand Jansport dan Eiger) = Indonesian consumers purchase intention toward a United States and local brand in Apparel product (case study: student consumers backpack brand Jansport and Eiger)

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013

UI - Skripsi Membership

Mu`tiaul Fathoni, author

Pengaruh consumer brand identification terhadap brand loyalty dan brand advocacy pada produk smartphone Samsung = The impact of consumer brand identification toward brand loyalty and brand advocacy case of smartphone Samsung

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013

UI - Skripsi (Membership)

Asysyifa Azzahra, author

Perbandingan penerapan brand functional value dan brand experiential value terhadap evaluasi konsumen pada local-foreign branding: sebuah studi eksperimen = A comparison between the application of brand functional value and brand experiential value toward consumer evaluation on local foreign branding: an experimental study

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2017

UI - Tesis Membership

Ariesa Mardiani, author

Faktor-faktor yang mempengaruhi purchase intention pakaian bermerek asing pada remaja berusia 17-24 tahun = Factors affecting purchase intention toward foreign brand apparel among 17-24 years old young adults

2014

UI - Skripsi (Membership)

Aria Cendana Kusuma, author

Pengaruh Celebrity Endorsement, Product Involvement, dan Need for Cognition terhadap sikap dan minat membeli konsumen = The effects of Celebrity Endorsement, Product Involvement and Need for Cognition to attitude toward the advertisement attitude toward the brand and purchase intention / Aria Cendana Kusuma

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2012

UI - Tesis (Membership)

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