Ryandra Arya Kharisma, author
Analisis preferensi konsumen terhadap multiatribut produk film : studi kasus: konsumen pengunjung bioskop Cinema XXI =Analysis of consumer preferences for motion picture attributes : case study: Cinema XXI Moviegoers
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Skripsi (Membership)
Cut Nisa Amalia Sofyan, author
Analisis sikap terhadap merek inti dan persepsi kesesuaian konsumen dalam mempengaruhi minat beli terhadap perluasan merek : studi kasus KFC Coffee terhadap remaja di Jakarta = Analysis the influence of attitude toward core brand and consumer perception on purchase intention towards brand extension : case study about KFC COFFEE for youth in Jakarta
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Skripsi (Membership)
Schiffman, Leon G., author
Consumer behavior
Prentice-Hall, 1997
 Buku Teks
Schiffman, Leon G., author
Consumer behavior
Pearson, 2015
 Buku Teks
Walters, C. Glenn, author
Consumer behaviour
South Western Publishing, 1989
 Buku Teks
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