Ratna Endatetha, author
Analisis pengaruh kredibilitas endorser terhadap sikap konsumen pada iklan, merek dan minat pembelian : studi kasus: Agnes Monica dalam iklan simPATI = Endorser credibility effects on consumer's attitudes toward advertisement brand attitude and purchase intention : case study: Agnes Monica on simPATI advertisement
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Skripsi (Membership)
Miranti Hikmayudi, author
Pengaruh familiaritas dan keselarasan, terhadap kredibilitas duta iklan dan kredibilitas merek, dalam membentuk ekuitas merek berbasis konsumen = Impact of endorser familiarity and endorser brand congruence toward credibility of celebrity endorser and brand credibility to build consumer based brand equity / Miranti Hikmayudi
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2015
 UI - Tesis (Membership)
Christie Kirana, author
Pengaruh kredibilitas pendukung “Abel Cantika” terhadap sikap merek, kredibilitas merek, dan minat beli pengikut milenial akun Instagram Make Over = The effect of endorser “Abel Cantika” credibility on brand attitude, brand credibility, and purchase intention of millennial followers on make over Instagram
Fakultas Ilmu Administrasi Universitas Indonesia, 2021
 UI - Skripsi (Membership)
Ina Putriana, author
Pengaruh attitudinal loyalty dan behavioral loyalty terhadap intensi pembelian kembali : studi kasus: Restoran Sushi Tei di Indonesia = The influence of attitudinal loyalty and behavioral loyalty on repurchase intention : case study: Restaurant Sushi Tei in Jakarta
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Skripsi (Membership)
Farriza Septiarani, author
Analisis pengaruh brand partnership dalam luxury brand terhadap purchase intention konsumen: studi kasus: Kenzo x H&M = The influence analysis of brand partnership in luxury brand toward consumer's purchase intention: case study: Kenzo x H&M
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2017
 UI - Skripsi (Membership)
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