Widya Wulandari, author
Analisis perilaku Brand Switching konsumen dalam pembelian produk pelembab wajah = Analysis of brand switching behaviour of a consumers in purchasing face moisturizer product
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2012
 UI - Tesis (Open)
Dien Zakiyyah, author
Analisis variabel-variabel yang berpengaruh terhadap brand equity private label: studi kasus pada Slurpee 7 eleven = Analysis of variables affecting the brand equity private label: case study on Slurpee 7 eleven
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2017
 UI - Skripsi (Membership)
Diah Ayu Lestari, author
Pengaruh brand experience, brand satisfaction dan brand trust terhadap brand loyalty pada Natasha Skin Clinic cabang Depok = The influence of brand experience, brand satisfaction and brand trust toward brand loyalty on Natasha Skin Clinic cabang Depok
Fakultas Ilmu Administrasi Universitas Indonesia, 2018
 UI - Skripsi (Membership)
Giovanni Dyosa, author
Analisis pengaruh perceived usefulness, perceived ease of use, brand image, dan attitude towards using terhadap purchase intention perangkat Apple watch = The influence of perceived usefulness perceived ease of use brand image and attitude towards using on purchase intention of Apple watch
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2017
 UI - Skripsi (Membership)
Grace Oktaviana, author
Analisis pengaruh authenticity perception dan brand equity terhadap brand choice intention: studi kasus restoran khas Sunda = The impact of authenticity perception and brand equity on brand choice intention: study case of Sundanese restaurant
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2017
 UI - Skripsi (Membership)
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