Budi Syahmenan, author
Penguatan brand equity melalui branding sebagai dasar perluasan merek = Strenghten the brand equity through branding at the basis for brand extension
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2009
 UI - Tesis (Open)
Yasmin Nur Fatimah Amin, author
Strategi komunikasi dalam meningkatkan brand awareness sate taichan Dakkochi = Communication strategy to increase sate taichan Dakkochi's brand Awareness
2019
 UI - Tugas Akhir
Advertising and promotions : integrated brand approach
Richard J. Semenik, Thomas C. O'Guinn, Chris Allen, Hans Kaufmann
Wadsworth and Cengage Learning, 2012
 Buku Teks
Herzaky Mahendra Putra, author
Dampak dari variabel sales promotion dan variabel channel of distributions terhadap attitude toward brand dan purchase intention studi kasus dancow calcium plus = The effect of sales promotion variable premium sampling channel of distributions supermarket hypermarket variable to attitude toward brand and purchase intention dancow calcium plus case study / Herzaky Mahendra Putra
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2014
 UI - Tesis (Membership)
Nadia Putri Prianti, author
Analisis pengaruh komunikasi pemasaran terpadu terhadap ekuitas merek dalam strategi co-branding fast-fashion brand Hennes and Mauritz (H&M) dengan desainer high-end brand = Analysis of integrated marketing communication effect to brand equity in the case of fast-fashion brand Hennes and Mauritz (H&M) and high-end brand designer co-branding strategy
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2016
 UI - Makalah dan Kertas Kerja
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