See Allo

Budi Syahmenan, author

Penguatan brand equity melalui branding sebagai dasar perluasan merek = Strenghten the brand equity through branding at the basis for brand extension

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2009

UI - Tesis Open

Advertising and promotions : integrated brand approach

Richard J. Semenik, Thomas C. O'Guinn, Chris Allen, Hans Kaufmann

Wadsworth and Cengage Learning, 2012

Buku Teks

Herzaky Mahendra Putra, author

Dampak dari variabel sales promotion dan variabel channel of distributions terhadap attitude toward brand dan purchase intention studi kasus dancow calcium plus = The effect of sales promotion variable premium sampling channel of distributions supermarket hypermarket variable to attitude toward brand and purchase intention dancow calcium plus case study

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2014

UI - Tesis Membership

Annetha Ayu Amalia, author

Perencanaan program marketing public relations 'Kado Indah' untuk meningkatkan brand awareness KALA Watch = Marketing public relations program design 'Kado Indah' to improve KALA Watch's brand awareness

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2018

UI - Tugas Akhir

Ronald Susanto, author

Brand equity yang di bangun melalui personal branding studi kasus: rhenald kasali dengan MMUI dan Hermawan Karta Jaya dengan markplus

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2009

UI - Tesis Open

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