Leonard, author
Analisis ekuitas merek bahan bakar minyak Shell berdasarkan persepsi pelanggan = The brand equity analysis of Shell fuel based on customer perception
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2010
 UI - Tesis (Open)
Janova Evi Lavita, author
Analisis ekuitas merek berbasis konsumen pada telkomsel di jakarta = Analysis customer based brand equity on telkomsel in jakarta
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Skripsi (Membership)
Vincent, Laurence, author
Brand real: how smart companies live their brand promise and inspire fierce customer loyalty
[American Management Association;, ], 2012
 eBooks
Adjhi Satriyo, author
Analisis pengaruh value congruity dan consumer brand identification terhadap brand commitment dan positive word of mouth: studi kasus pada merek Sneakers kasual = The effect of value congruity and consumer brand identification toward brand commitment and positive word of mouth: case study on casual Sneakers brand
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2017
 UI - Skripsi (Membership)
Tambunan, Wasridewi, author
Analisis brand experience terhadap brand loyalty melalui mediasi brand relationship quality: studi kasus pada pengguna mobil Nissan Jabodetabek = An analysis effects of brand experience on brand loyalty through mediation effect of brand relationship quality: case study user Nissan Jabodetabek
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2017
 UI - Skripsi (Membership)
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