Taufik Amir Denata, author
Pengaruh kepuasan total terhadap loyalitas merek dalam membentuk Ekuitas merek pada teh botol Sosro dan Coca-Cola = The effect of overall satisfaction to brand loyalty in developing brand equity on teh botol Sosro and Coca-Cola
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2008
 UI - Tesis (Open)
Grace Josephine, author
Analisis komparasi strategi humas pemasaran Coca-Cola dan Teh Botol = Coca Cola and Teh Botol's marketing public relations strategies comparative analysis
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2016
 UI - Makalah dan Kertas Kerja
Astrid Emily Haisyah Simen, author
Pengaruh Brand Authenticity Terhadap Brand Attachment: Konsumen Teh Botol Sosro di Jakarta Selatan = The Effect of Brand Authenticity on Brand Attachment: Teh Botol Sosro’s Consumer in South Jakarta
Fakultas Ilmu Administrasi Universitas Indonesia, 2018
 UI - Skripsi (Membership)
Ferdyta Azhar, author
Analisis pengaruh Brand Personality terhadap Trust, Attachment, dan Commitment to the Brand : studi kasus Teh Botol Sosro = The impact of Brand Personality on Trust, Attachment, and Commitment to the Brand : case study Teh Botol Sosro
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Skripsi (Membership)
Daniel Aditama, author
Analisis peran advertising dan sales promotions dalam menciptakan brand equity studi kasus: coca cola = Examining the role of advertising and sales promotions in brand equity creation case study: coca cola
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Skripsi (Membership)
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