Sofjan Assauri, author
Strategic marketing : sustaining lifetime customer value
Rajawali, 2012
 Buku Teks
Nurul Annisa, author
Analisis customer lifetime value pada pelanggan perusahaan e-commerce di Indonesia = Customer lifetime value analysis of customer on e commerce company in Indonesia
Fakultas Teknik Universitas Indonesia, 2016
 UI - Skripsi (Membership)
Zura Akhmad Fakhrurrozi, author
Analisis customer engagement pada bisnis social commerce : perbandingan antara platform instagram dan online marketplace c2c shopee gynda hijab store = Customer engagement analysis in social commerce : business comparison between instagram and c2c online marketplace shopee gynda hijab store
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2017
 UI - Makalah dan Kertas Kerja
Nesya Vanessa, author
Contextual marketing based on customer buying pattern in grocery e commerce industry the case of Bigbasket.com India = Pemasaran kontekstual berdasarkan pola pembelian pelanggan pada perdagangan elektronik industri bahan pangan: kasus Bigbasket.com India
2017
 UI - Tesis (Membership)
Nadya Kinanti Hary Palbudi, author
Perhitungan customer lifetime value pada bisnis UMKM yang dipengaruhi oleh teknologi e-commerce = Customer lifetime value calculation on MSME Businesses that are influenced by e-commerce
Fakultas Teknik Universitas Indonesia, 2019
 UI - Skripsi (Membership)
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