Hermawan Kartajaya, 1947-, author
MarkPlus, 2006
Buku Teks
oleh Hermawan Kartajaya bersama Bryan Tilaar [and others] ; pengantar, Martha Tilaar
Gramedia Pustaka Utama, 2004
Buku Teks
Kerin, Roger A., author
The McGraw-Hill, 2003
Multimedia
Bradley, Frank, author
John Wiley & Sons, Ltd, 2003
Buku Teks
McCarthy, E. Jerome, author
Irwin, 1988
Buku Teks