Hermawan Kartajaya, 1947-, author
Marketing in venus
MarkPlus, 2006
 Buku Teks
Marketing in venus
oleh Hermawan Kartajaya bersama Bryan Tilaar [and others] ; pengantar, Martha Tilaar
Gramedia Pustaka Utama, 2004
 Buku Teks
Brierty, Edward G., author
Business marketing
Prentice-Hall, 1998
 Buku Teks
Bradley, Frank, author
Strategic Marketing
John Wiley & Sons, Ltd, 2003
 Buku Teks
McCarthy, E. Jerome, author
Essentials of marketing
Irwin, 1988
 Buku Teks
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