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Nuri Kamaliyah, author

Pengaruh Brand Extension Magnum Cafe terhadap Brand Image Magnum = Impact of Magnum Café as Brand Extension to Magnum’s Brand Image

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013

UI - Skripsi Membership

Almansyah Auriyanto, author

Analisis pengaruh brand experience es krim "Magnum" terhadap brand loyalty = Analysis influence of brand experience of "Magnum" ice cream towards brand loyalty

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013

UI - Skripsi Membership

Rini Agustiningtyas, author

Pengaruh kualitas pelayanan jasa restoran terhadap sikap utilitarian dan hedonis konsumen dalam membangun preferensi merek restoran : studi kasus Magnum Cafe Grand Indonesia = The effect of restaurant service quality to utilitarian and hedonic attitudes of consumers in building restaurant brand preference : case study Magnum Cafe Grand Indonesia

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013

UI - Skripsi Membership

Sonia Gabriella, author

Pengaruh brand extension terhadap brand image: studi pada produk Lifebuoy sampo = The effect of brand extension towards brand image: a study on Lifebuoy shampoo

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2016

UI - Skripsi Membership

Megan Ddanesia, author

Strategi Marketing Public Relations (MPR) sebagai upaya meningkatkan brand awareness (analisis peluncuran produk Magnum Red Velvet oleh PT Unilever Indonesia = Marketing Public Relations (MPR) strategies as a means to increase public awareness analysis of Magnum Red Velvet product launching by PT Unilever Indonesia

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2017

UI - Makalah dan Kertas Kerja

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