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Andi Ramadhani Akbar, author

Pengaruh brand alliance terhadap brand equity brand preference dan purchase intention dalam industri laptop = The effect of brand alliance on brand equity brand preference and purchase intention on the laptop industry

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013

UI - Skripsi (Membership)

Irma Fitriyani, author

Analisis pengaruh brand placement acceptance dan brand recall terhadap preference intention to purchase dan loyalty (studi kasus : film cinta brontosaurus) = Analysis of effect of brand placement acceptance and brand recall on preference intention to purchase and loyalty (case study cinta brontosaurus movies)

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2014

UI - Tesis (Membership)

X`tyna Martha, author

Pengaruh store image dan store brand price image terhadap store brand purchase intention studi kasus: Private Brand Carrefour = The effects of store image and store brand price image on store brand purchase intention study on Private Brand Carrefour

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013

UI - Skripsi (Membership)

Kevin Rosul, author

Pengaruh Brand Extensions Terhadap Brand Equity Rans Entertainment = The Effect of Brand Extensions Towards the Brand Equity of Rans Entertainment

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2023

UI - Skripsi Membership

Dewa Ayu Kalyana Putri, author

The effect of traditional advertising and social media communication on consumer based brand equity and purchase intention. Case study of FMCG cosmetics industry in Indonesia (Maybelline, Revlon, Wardah) = Pengaruh iklan tradisional dan media sosial terhadap consumer based brand equity dan purchase intention. Kasus: industri kosmetik FMCG di Indonesia (Maybelline, Revlon, Wardah)

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2016

UI - Skripsi (Membership)

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