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Irene Laura, author

Pengaruh citra merek induk persepsi kesesuaian dan sikap perluasan merek terhadap perubahan sikap merek induk studi kasus richeese factory cabang mal arion Jakarta Timur = The effect of brand parent image perceived fit and brand extension attitude to parent brand attitude change case study richeese factory branch of arion mall East Jakarta

2013

UI - Skripsi Membership

Iksan Basuki, author

Pengaruh loyalitas akan merek induk, persepsi kesamaan antara merek induk dan merek ekstensi, dan keterlibatan konsumen akan kategori produk ekstensi, terhadap evaluasi dan intensitas pembelian ekstensi merek deodorant dari adidas = Effects of loyalty towards parent brand, similarity between parent brand and extended brand, and consumer involvement towards extended product category, towards attitude regarding brand extension of adidas deodorant and purchase intention towards brand extension of deodorant from adidas

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2017

UI - Tesis Membership

Cut Nisa Amalia Sofyan, author

Analisis sikap terhadap merek inti dan persepsi kesesuaian konsumen dalam mempengaruhi minat beli terhadap perluasan merek : studi kasus KFC Coffee terhadap remaja di Jakarta = Analysis the influence of attitude toward core brand and consumer perception on purchase intention towards brand extension : case study about KFC COFFEE for youth in Jakarta

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013

UI - Skripsi Membership

Rosa Prafitri Juniarti, author

Peran kualitas parent brand brand extension fit sikap akan iklan brand extension dan konsep merek dalam mengevaluasi brand extension dan parent brand = The role of parent brand quality brand extension fit attitude toward brand extension ad and brand concept in evaluating brand extension and parent brand

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2014

UI - Tesis Membership

Rima Anggun Fajarwati, author

Pengaruh Perubahan Logo Gojek terhadap Sikap Konsumen terhadap Merek = The Effect of Logo Change of Gojek on Consumer’s Brand Attitude

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2020

UI - Tesis Membership

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