Jessica Hanafi, author
Analisis identitas merek dalam perusahaan jasa kuliner : studi kasus : Kopitiam XYZ = Brand identity in culinary business : case study a Kopitiam in Indonesia
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2013
 UI - Tesis Membership
Marsha Windira, author
Analisis pengaruh customer engagement dalam bentuk self expressive brand terhadap brand love dan brand advocacy (Studi kasus: Facebook Dove Indonesia) = Analysis of influence of customer engagement in the form of self expressive brand towards brand love and brand advocacy (Case study: Facebook Dove Indonesia)
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2015
 UI - Skripsi Membership
Arya Damar Jayengrana, author
Analisis peran iklan dan promosi penjualan dalam penciptaan ekuitas merek = Examining the role of advertising and sales promotions in brand equity creation
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Skripsi Membership
Rudi Henok Dwi Herdi, author
Pengaruh self expressive brand terhadap brand love: studi pada kamera merek Nikon di Jakarta = The effect of self expressive brand towards brand lovez: study of Nikon camera in Jakarta
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2018
 UI - Skripsi Membership
Iwan Setyawan, author
Analisis citra merek (brand image) program sarjana ilmu jurnalistik yang mempengaruhi preferensi siswa SLTA dalam memilih perguruan tinggi = Analysis brand image of journalism graduate program that influence preference of high school students in choosing higher education : compare study towards three private universities as organizer of journalism graduate program
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2007
 UI - Tesis Membership
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