Fathimah Zahra R., author
Pengaruh cognitive responses dalam internet advertising terhadap purchase intention : studi efektivitas banner ADS di Indonesia = Effect of cognitive responses to the internet advertising on purchase intention : study effectiveness of banner ADS in Indonesia
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Tesis (Membership)
Ryan Dharmasaputro Vilda, author
Pengaruh dari tema nostalgia pada iklan OVO "play coy masa kini" terhadap viral intention dan purchase intention = The influence of nostalgic theme in OVO advertisement "play coy masa kini" towards viral intention and purchase intention
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2019
 UI - Tesis (Membership)
Almukantar Fikriansyah, author
Kreativitas iklan pada masa pandemi COVID-19 dan pengaruhnya terhadap niat pembelian dimediasi oleh emosi positif: studi kasus: iklan Gojek = Ad creativity in COVID-19 pandemic and how it affects purchase intention mediated by positive emotion: case study: Gojek advertisement
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022
 UI - Skripsi (Membership)
Arief Rachim Saputra, author
Analisis pengaruh desain konten iklan di internet terhadap intensi pembelian secara daring. Studi kasus: iklan Tiket.com = Analyzing the impact of internet advertising content design on online purchase intentions. Case study: Tiket.com banner advertisement
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2020
 UI - Tesis (Membership)
Desy Hertina Putri, author
Pengaruh Penggunaan Internet terhadap Pendapatan dan Ketimpangan di Indonesia = The Effect of Internet Use on Income and Inequality in Indonesia
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022
 UI - Tesis (Membership)
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