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Seravica Molasita Mahu, author

Efek positif dari publisitas negatif dimoderasi prior brand image = Positive effect of negative publicity moderated by prior brand image / Seravica Molasita Mahu

2013

UI - Tesis Membership

Lia Yuliana, author

Pengaruh store image dan service quality gerai ace hardware terhadap repurchase intention pada private label brand image krisbow = The effect of store image and service quality on ace hardware outlets to repurchase intention in the private label brand image krisbow

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2016

UI - Tesis Membership

Mohamad Yusuf, author

Analisis pengaruh brand community terhadap brand loyalty pada brand pages di media sosial = Analysis of the effect of brand community towards brand loyalty on a brand pages in social media

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2017

UI - Skripsi Membership

M. Amar Ma`ruf, author

Analisa brand equity kartu seluler Indosat (Matrix, Mentari, IM3) menggunakan brand equity ten

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2006

UI - Tesis Membership

Indah Sulistyorini Muslim, author

Pengaruh dimensi Celebrity Endorser terhadap citra merek (Studi pada iklan Mie Sedaap versi Edwin Lau pada mahasiswa Ilmu Rumpun Kesehatan Universitas Indonesia) = The Effect of celebrity endorser dimensions on brand image (studies in the advertising of Mie Sedaap Edwin Lau version on University of Indonesia's Health Science Students)

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2012

UI - Skripsi Open

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