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Westi Noria Furi, author

Pengaruh intensitas exposure,brand equity dan film pada misleading product placement terhadap brand attitude pada film Indonesia = The effect of exposure intensity brand equity and movie in misleading product placement to brand attitude in indonesian movie

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013

UI - Tesis Membership

Ilma Khairani, author

Analisis pengaruh brand placement acceptance yang dimediasi oleh brand placement recall terhadap attitude towards brand; studi kasus film habibie dan ainun = The impact of brand placement acceptance with brand placement recall as a mediator toward attitude towards brand case' study habibie dan ainun the movie

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2014

UI - Skripsi Membership

Jessica Rakyan Inaya Karina, author

Pengaruh penempatan produk brand mobil pada film garapan Marvel Cinematic Universe terhadap brand awareness (studi pada penempatan produk brand mobil audi dalam film Captain America : Civil War) = Impact of product placement on automotive brand product in the film produced by Marvel Cinematic Universe and its effect on brand awareness (a study on product placement audi brand in the movie Captain America : Civil War)

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2016

UI - Makalah dan Kertas Kerja

Natasha Adindawati, author

Pengaruh product placement melalui media film terhadap brand image sebuah produk atau jasa (studi kasus pada film ada apa dengan cinta 2) = The influence of product placement using film as a media on brand image of a product or service (case study of ada apa dengan cinta 2 the movie)

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2016

UI - Makalah dan Kertas Kerja

Lutfi Zulfita Firdausi, author

Pengaruh karakteristik audience terhadap brand attitude dan purchase intention pada product placement dalam video musik = The impact of audience characteristics on brand attitude and purchase intention on product placement in music video

Fakultas Ekonomi dan Bisnis Universitas Indonesia , 2019

UI - Skripsi (Membership)

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