See Allo

Goodson, Scott, 1963-, author

Uprising : how to build a brand-and change the world-by sparking cultural movements

McGraw-Hill, 2012

Buku Teks

Agatha Widharini Liatna, author

Analisis Penggunaan Media Sosial oleh Merek untuk Membangun Consumer Engagement (Studi Kasus Pada Akun Media Sosial Netflix Indonesia) = Analysis of Brand Use of Social Media to Build Consumer Engagement (Case Study of Netflix Indonesia's Social Media Accounts)

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2022

UI - Makalah dan Kertas Kerja

Destra Rahmayadi, author

Analisis pengaruh komunitas merek berbasis media sosial terhadap loyalitas merek studi kasus Air Asia = The impact of brand community based social media on brand loyalty analysis case study Air Asia

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013

UI - Skripsi (Membership)

Puspita Pratama Novianti, author

Analisis Pengaruh Interaktivitas Komunitas Merek Otomotif di Media Sosial terhadap Kesetiaan Pelanggan = Analysis of The Impact of Automotive Online Brand Community Interactivity on Social Media to The Brand Loyalty

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022

UI - Tesis (Membership)

Kurniadi Prastowo, author

Peran community engagement dan brand community types dalam membangun brand trust pada social media based brand community = The roles of community engagement and brand community types in building brand trust on social media based brand community

Fakultas Eknonomi dan Bisnis Universitas Indonesia, 2018

UI - Tesis (Membership)

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