Candra Prasetio, author
Pengaruh citra merek terhadap loyalitas pelanggan : studi pada Apple iPhone = The effect of brand image on customer loyalty : study on Apple iPhone
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2012
 UI - Skripsi (Open)
Aufa Ahda, author
Dampak dari inovasi pada keyakinan terhadap merek, kepuasan konsumen, dan loyalitas merek: studi pada: Apple iPhone = The impact of innovation towards brand trust, customer satisfaction, and brand loyalty. Study of: Apple iPhone
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2017
 UI - Skripsi (Membership)
Arya Wicaksana Ospara, author
Analisis pengaruh Customer Value, Perception to Founder, Customer Satisfaction terhadap Brand Loyalty: studi pada pengaruh meninggalnya Steve Jobs terhadap merek Apple = Analysis Influence of customer value, perception to founder, and customer satisfaction against brand loyalty: study on the influence of the death of Steve Jobs to Apple brand
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2012
 UI - Tesis (Open)
Prilly Puspa Karina, author
Pengaruh logo self identity, logo functional benefit, dan logo aesthetic appeal terhadap logo identification dan customer commitment pada merek Apple dan Samsung = The influence, of logo self identity, logo functional benefit and logo aesthetic appeal toward logo identification and customer commitment on Apple and Samsung brand
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Skripsi (Membership)
Kwon Yeonsang, author
Pengaruh bauran pemasaran dan citra merek kedai kopi terhadap kepuasan pelanggan dan loyalitas pelanggan = The effect of marketing mix and brand image of coffee shop on customer satisfaction and customer loyalty
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2018
 UI - Tesis (Membership)
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