Ries, Al, author
Mengatur posisi = Positioning : the battle for your mind
Erlangga, 1988
 Buku Teks
Ries, Al, author
Positioning : the battle for your mind
McGraw-Hill, 1986
 Buku Teks
Ries, Al, author
Positioning : the battle for your mind : edisi ulang tahun ke-20
Salemba Empat, 2002
 Buku Teks
Sutherland, Max, author
Advertising and the mind of the consumer
PPM, 2004
 Buku Teks
Bennie, Michael, author
How to ...do your advertising
Elex Media Komputindo, 1996
 Buku Teks
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